Tuesday, 1 September 2015

Innovative packaging: revolution in pharmaceutical industry


In this technology driven era everything and everybody is going through lots of changes & innovation, and so is pharmaceutical industry which is supposed to grow up to 5000 crores by the end of this year, especially its packaging industry because it is facing frequent changes so that it can match its pace with development and growth.

Trends in pharma packaging are influenced by packaging materials and packaging processes. The packaging innovation which is in trend involves Radio Frequency Identification, which can scan and locate the containers and crates hundreds of meters away from it. Its benefits pay off very fast as it is easy and sophisticated to be handled. Non-electronic laminates and labels monitor the shock and change in transition along with measuring the goods and items if they are subject to be accepted or not. It is a label of the size of a visiting card which is more reliable & accurate than manual indicators and it contains micro batteries as well. There are many pharmaceutical concepts emerging on regular basis which is boosting the packaging innovation and considering the environmental factors while packing the medicines is one of those concepts. It still focuses on packaging advances without compromising with the quality of product.

Safety cap bottles were introduced to keep the medicines and drugs out of the reach of children to avoid the adverse effect on them and to be senior citizen friendly. Responsive ink is used, to warn the user about something which might happen if the medicine or drug is not taken with care. It is used on insulin packaging, antibiotics and vaccines to warn the user. Anti counterfeiting packaging involves the use of bar codes and unique numbers on primary-secondary packaging has been made mandatory by the DGFT of India. Territory packaging which is easy for tracking and tracing serialization of exported drugs also comes under this mandatory packaging.


Packaging innovation in pharma industry is equally essential for the human kind like pharmaceutical products because the change and innovation is a symbol of proceeding towards the future which inculcates lots of advanced approaches which is indispensible for the growth of human race.

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