- Packaging only exists because products exist
- First & foremost it’s a Delivery System for Products
- Its Primary Role is to contain, protect and preserve
- But it’s also a Primary Mechanism for Branding
- It’s very visible but little understood by consumers
- But its environmental impact is much, much less than that of the damage that would arise without it
- And…Modern Society couldn’t function without it!!
Why is there so much Packaging Innovation?’
- Demand for Packaging is created solely by the demand for the products that it contains
- Consumers expect to have everything available 24/7 – only possible with modern packaging
- Political & Media focus on packaging seems to be driven by what consumers see in their bins
- And yet it’s consumer demand only that puts it there – wonderful “disconnect”!
- It’s an inevitable and necessary feature of modern living
- And yet its existence is consistently attacked
Future of packaginginnovation
- The World faces an unprecedented challenge to feed itself
- Global warming is expected to substantially reduce the availability of land for growing food
- Increased productivity and waste prevention at all stages will be absolutely key – and not just in developing countries
- Modern packaging and distribution systems will play an inevitable and unavoidable role in this
- Current supply chain losses of 40-50% in less developed countries are unacceptable (vs estimated <5% in the UK)
- Packaging and the science and innovation that drives its development and existence is ready to meet the challenge.
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